Suit Up for St. Jude Shines Bright with $50K Raised for Kids’ Cancer Research
Suit Up for St. Jude Smashes Fundraising Goal, Rallying Over $50K for Childhood Cancer Research…
Brian Kip is a Las Vegas marketing expert & business consultant. He heads SKC Group, a digital marketing & design agency in Las Vegas & Miami. Contact Brian Kip for digital advertising, small business marketing & partnership opportunities.
20
Years Marketing
Experience
395
Marketing
Projects
162
Number of
Clients
Brian Kip, a proud Veteran, honorably served in the United States Coast Guard for over 8 ½ years before transitioning into the world of marketing and advertising. His service instilled a sense of discipline, leadership, and adaptability that continues to drive his success today.
In late 2014, Brian teamed up with Alisha Phillips to launch SKC Group, a full-service digital marketing and advertising agency. Together, they have built and developed some of Las Vegas’ most recognizable brands while maintaining partnerships with some of the most prestigious businesses in the city and beyond.
Prior to founding SKC Group, Brian worked with several prominent brands and companies in Las Vegas, including Wynn & Encore Las Vegas, The World Series of Poker, Palms Hotel and Casino, Tao Group Las Vegas, and The One Group (STK Las Vegas), among others. These experiences solidified Brian’s reputation as a leader in marketing and media, both locally and nationally.
Brian is also deeply committed to philanthropy. He serves on the board for St. Jude in Nevada, where he has made significant contributions. In late 2019, Brian created the Suit Up for St. Jude initiative, which has raised over $200,000 to date. He also serves on the committee for St. Jude’s annual fundraising event, Viva St. Jude, showcasing his dedication to supporting the organization’s mission.
In addition to his work with St. Jude, Brian serves as the Vice President and Marketing Chair of the Charity Series of Poker (CSOP), an organization dedicated to combining the excitement of poker with charitable giving. Alongside his SKC Group business partner, Brian provides pro bono marketing and design services to CSOP and other local nonprofits, amplifying their impact and reach.
Presently, Brian is heavily involved in the day-to-day operations of SKC Group and his other ventures. He continues to innovate, develop new concepts, explore partnership opportunities, and consult on projects to drive growth and success for businesses across various industries.
Never try to figure out someone else’s madness.
Brian Kip
Brian Kip
























SKC Group has been providing exceptional digital marketing services to the greater Las Vegas area since 2015. We consist of several specialized departments that service our clients’ needs efficiently and effectively on a daily basis. Our clients trust us as an extension of their own brand to consistently deliver in crucial areas such as graphic design, web design and management, social media management and so much more. SKC Group provides each of our clients with custom tailored, comprehensive brand management and in some cases, a thorough re-branding of their company with a bold new brand identity. Whether you need social media support, to build a new website, SEO guidance, custom design services, full-service public relations or creative assistance with forging a whole new brand identity, we’ve got you covered. Our team of creative specialists provide the results you’re seeking to connect your business with the perfect audience.
SKC LIVE is a Las Vegas based Video Podcast Studio focused on sharing the secrets of brand marketing by sharing stories of various projects we have worked on internally. Meet the team and listen in on how we do what we do. Every episode will be very different. Some social media, some web development, some branding strategy, some graphic design, some project management, some NFTs & Crypto and some general marketing secrets. We hope you enjoy our conversation, education and occasional shenanigans.
Since 2019, Brian Kip has chaired the “Suit up for St. Jude” charity fundraiser event, an initiative that raises funds for St. Jude, a leading children’s hospital. In addition, he serves on the Nevada board of St. Jude, where he contributes his skills and expertise to support the hospital’s mission of providing excellent care and conducting groundbreaking research to improve children’s health. Brian’s dedication and passion for charitable causes are evident in his tireless efforts to make a positive impact on the world.
About St. Jude:
St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay.
Brian Kip, the CEO and Founder of SKC Group, an Advertising and Marketing agency based in Las Vegas and Miami, serves as the Vice President of Marketing of the Charity Series of Poker. With Brian on board, we benefit from his extensive experience and expertise in the marketing and advertising industry, ensuring that our message reaches a broader audience and generates more support for the charitable causes we champion.
About Charity Series of Poker:
The Charity Series of Poker is a non-profit organization that was established in 2014 with the aim of coordinating and endorsing charity poker tournaments and other events that generate funds and awareness for deserving causes and charities. Our goal is to provide a straightforward means for poker enthusiasts and celebrities to contribute to their communities and the world by playing the game they adore.
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Las Vegas Marketing and Business Consultant
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
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Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to